Basic Marketing Guidelines

Policies and guidelines for mentioning eBay and eBay APIs on your website, application, or marketing materials

Company and Product Naming Guidelines

You may not use "eBay" or "Bay" (regardless of the letter case) as part of:

  • your company name
  • your trade or DBA name (if different from official company name
  • your house brand
  • your URL domain name

We prefer that you do not use "eBay" (regardless of the letter case) in the name of your product or services. Nevertheless, if you choose to use it, you may only use it in a descriptive suffix. You may not use it as a prefix in the name of your solution, as such use could suggest that eBay is the source. For example:

  • "eBay Listing Tool" is not permitted.
  • "Listing Tool for eBay" is acceptable.

Please refer to your relationship with eBay as being a "member" of, or having "membership" in, the eBay Developers Program. Please do not refer to your relationship as an association or affiliation with eBay or its Developers Program. Likewise, you may not refer to your relationship as a "partnership." See Press Releases for more information and examples.

If you have any questions about implementing these guidelines, please contact us here, and we will be happy to assist you.

Stay Competitive by Staying Current

Make sure you are up to date on the latest changes to the eBay API and eBay capabilities by regularly visiting the eBay Developers Program Blog.  If needed, please test your code via the eBay Sandbox. You can also subscribe to the RSS Feed for our developer blog to get automated updates when they are available.